Grandpa, the Influencer

I guess I never thought of myself as someone who would ever be labeled an “influencer”. Most certainly, I don’t think I fit the bill of what that term brings to mind nowadays. Images of young, lean, great-looking youngsters come to mind, pushing products to masses who follow them because what they sell is aspirational. I guess I always admired that concept. Well, if “always” means in the past two months, that is.

I believe I don’t fit the bill because I’m a grandpa in my seventies. I also don’t fit the bill because until recently, I believed the term “social media” referred to a Cuban dance club. Yet, I’m now an influencer, thanks to my granddaughter’s brilliant idea. One thing I’ve always had going for me is being a polished individual who tried his best to show my children and grandchildren the importance of always looking your best. One day Julie, my youngest granddaughter, suggested I give these tips online to the new generation, because she considers many of her friends to be careless about how they look and act. After all, like I told her once, you have to dress and act for the job you want, not the one you have.

It all started simply enough, with me awkwardly talking into her smartphone camera once a week about the habits that help project an image of success. After all, even though I’m a grandpa, I still believe all the things that helped me be successful back in the day still apply today. And so, I told Julie, that goes especially for the way you dress. So, after a couple of weeks of perfecting our channel, we started reviewing products to help youngsters be and look their best. And what’s the key for the new generations. Convenience, that’s the key.

And that’s how we stumbled upon a real gem, a miracle spray called deCrease. Yes, I told my humble audience of a few thousand last week, this product will help you look your best for that job interview, investment sales pitch, date, or just being ready for that once-in-a-lifetime opportunity in life. Who has time these days to go trough the hassle of ironing, when life flies by! I’ve made a great live demonstration on my weekly video and, I have to tell you, it’s been my most popular yet.

I’m happy with my new calling, as it helps me bond with Julie and stay in touch with what’s new these days. And, I have to tell you, I’m blow away by deCrease. Do you want to know a little secret? Martha is loving it even more than I do, because she no longer has to iron my on-air shirts. These, my young friends, I deCrease like a pro myself.